Topic cluster
What is topic cluster?
A topic cluster is a hub page covering a broad subject plus a set of supporting pages on narrower sub-topics, all interlinked with the hub.
Why it matters
The hub targets the head term; the spokes target long-tail questions and pass relevance back to the hub through internal links.
Clusters make crawl paths obvious and give answer engines a clear map of what your site is expert in.
Related terms
- Topical authority
Topical authority is the depth and completeness of a site's coverage of one subject area. Sites with strong topical auth…
- Internal linking
Internal linking is the practice of linking between pages on your own site to distribute authority, define relationships…
- Pillar page
A pillar page is the comprehensive hub article at the centre of a topic cluster, linking out to every supporting page on…
Cite this definition
Guest Post Website. “Topic cluster.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/topic-cluster