Paid MediaSEO / GEO / AEOAI and Automation
Altisource | Integrated Marketing and Paid Media
Digital Marketing Manager · Nov 2025 – Present
Approximately ₹1 crore monthly paid media budget
Digital Marketing Manager | Performance Marketing | SEO, GEO & AEO | AI Workflows
I build marketing that brings in leads, customers, and measurable growth.
I'm Debesh Kumar Jha, a Bengaluru-based digital marketer with 10+ years of experience across B2B and B2C businesses. I connect paid media, SEO, GEO and AEO, content, automation, and conversion strategy to business goals.
Open to full-time roles and freelance projects.
Debesh Kumar Jha
Digital Marketing Manager · Bengaluru, India
10+
years
Experience across B2B and B2C
Career total
~₹1 crore
per month
Paid media budget managed
Altisource
200%
increase
Inbound leads
OffiNeeds
150%+
YoY
Organic traffic growth
OMG Group
Separate highlights from different roles, as reported in my resume. Not results from a single campaign or client.
About me
Strategy, execution, and the numbers behind both.
I work across the full marketing funnel, from helping people discover a business to turning interest into qualified leads and customers. My experience includes performance marketing, SEO, email, WhatsApp campaigns, content, website optimization, and reporting. I also use AI workflows to support content production, lead qualification, and marketing operations.
Alongside traditional SEO, I work on Generative Engine Optimization and Answer Engine Optimization to help businesses make their content easier to discover, understand, and reference across search engines, AI-generated answers, and conversational search experiences.
- Based in
- Bengaluru, India
- Education
- B.Tech. in Electronics & CommunicationLovely Professional University, Jalandhar, 2015
Outside work: Writing poems · Playing cricket · Open mics · Cooking experiments.
I start with where demand already exists. That usually means search campaigns and SEO for people actively looking, then paid social to widen the top of the funnel. I plan the media mix around cost per lead, keep budgets moving towards what performs, and treat keyword and audience research as the same exercise.
Results
Selected results from my work.
Each chart is an indexed illustration of a highlight reported in my resume. Baseline is set to 100 so the relative change is readable without inventing numbers.
OffiNeeds
200% increase in inbound leads
Funnel optimization across Google PMax, Meta Ads, and targeted remarketing.
Indexed comparison. Actual lead counts and measurement dates are not provided in the resume.
OMG Group
Over 150% YoY organic traffic growth
Indexed illustration of the reported growth. Only the start and end points are shown — no intermediate traffic figures or dates are available.
Delhi Institute of Digital Marketing
40% improvement in email CTR
Email campaigns and newsletters for existing leads.
A 40% relative improvement in click-through rate, not a 40% absolute click-through rate.
Budget responsibility · Altisource
~₹1 crore
per month, across Google Ads, Meta Ads and LinkedIn Ads
Budget responsibility · OffiNeeds
₹25–30 lakhs
per year, across Google PMax, Meta Ads and remarketing
Highlights reported in my resume. Indexed charts illustrate relative changes. Media budgets are spend responsibility, shown on separate scales — monthly and annual figures are not comparable, and neither is revenue or return.
Expertise
What I actually do, day to day.
Performance Marketing
Planning and running paid acquisition across search, social and professional networks, with budget decisions tied to cost per lead and return on ad spend.
Tools
Google AdsGoogle PMaxMeta AdsLinkedIn Ads
Typical deliverables
- Campaign planning and media mix
- Remarketing and audience structure
- Budget optimization and pacing
- CPL, CAC and ROAS monitoring with experiments
Portfolio
Experience highlights.
Each entry is a role I held, with the work and the reported outcome from my resume. Interface visuals are designed illustrations, not screenshots of employer accounts.
Paid MediaSEOSEO / GEO / AEOLifecycle MarketingAI and Automation
OffiNeeds | Inbound Lead Generation
Digital Marketing Manager · Jan 2022 – Sept 2025
200% increase in inbound leads
SEOPaid Media
OMG Group | Organic and Full-Funnel Marketing
Digital Marketing Specialist · Aug 2019 – Jan 2021
Over 150% YoY organic traffic growth
Lifecycle MarketingPaid Media
Delhi Institute of Digital Marketing | Enrollment Marketing
Digital Marketing Executive · Jan 2018 – Jul 2019
40% improvement in email CTR
Business models and industries
Different businesses. Different marketing priorities.
Business model
B2B priorities
- Qualified leads over raw volume
- Demand generation for a longer sales cycle
- LinkedIn campaigns and account-level targeting
- Nurture sequences between touchpoints
- Tight alignment with the sales team
Industry
Corporate gifting and office supplies
Experience highlightCommon priorities
- Bulk enquiry volume
- Catalogue visibility
- Seasonal demand peaks
How I could help
- PMax and search campaigns
- Enquiry-form CRO
- WhatsApp follow-up flows
Channels to consider
- Google PMax
- Meta Ads
- SEO
Industries marked “Open to supporting” are potential service applications, not past clients or promised results. Only the entries in Portfolio and Experience describe work I have actually done.
SEO, GEO & AEO
Discoverable in search, and in AI answers.
Alongside traditional SEO, I work on Generative Engine Optimization and Answer Engine Optimization to help businesses make their content easier to discover, understand, and reference across search engines, AI-generated answers, and conversational search experiences.
- Keyword, question and intent research
- Topical coverage planning
- Technical crawlability and indexation
- Internal linking across related pages
How I can apply SEO, GEO & AEO to your industry
These are potential project applications, not completed client projects.
Two ways to work with me
Full-time role, or focused project support.
Full-Time Opportunities
I'm open to roles where I can own marketing strategy, work closely with teams, and connect execution with measurable business goals.
Relevant roles
Digital Marketing ManagerPerformance Marketing ManagerGrowth Marketing ManagerDemand Generation ManagerMarketing Lead
What I bring
- Multi-channel ownership
- Budget planning and reporting
- Cross-functional collaboration
- Campaign execution and optimization
- AI workflows and marketing operations
Freelance Projects and Retainers
For businesses that need focused support on a campaign, a channel, or their wider marketing execution.
What I can take on
- Marketing audits and strategy
- Paid campaign setup and management
- SEO audits and ongoing optimization
- SEO, GEO & AEO audits
- AI search readiness assessments
- Question and intent research
- Content restructuring and answer optimization
- Entity and structured data reviews
- Industry-specific organic discovery strategies
- Landing page and CRO projects
- Email and WhatsApp automation
- Analytics dashboards
- AI marketing workflows
- Integrated monthly marketing support
Engagement formats
One-time projectMonthly retainerConsulting engagement
Interactive planning tool
Explore your lead generation numbers.
Scenario planner based on your assumptions. These are not forecasts or past campaign results.
Estimated leads
400
Estimated customers
40
Media-only cost per customer
₹5,000
On a budget of ₹2,00,000 per month at ₹500 per lead and a 10% lead-to-customer rate, you would see roughly 400 leads and 40 customers, at ₹5,000 of media spend per customer. Media cost only — it excludes fees, tools and team time.
Career timeline
Ten years, seven teams.
- Lead end-to-end digital marketing and performance marketing strategy, overseeing a monthly paid media budget of ~₹1 crore across Google Ads, Meta Ads and LinkedIn Ads.
- Drive integrated growth campaigns across SEO, PPC, email and social channels to strengthen full-funnel lead generation and brand engagement.
- Optimize media mix and bid strategies to improve ROAS and cost per lead while deploying AI-powered workflows for content production and lead qualification.
- Build and maintain performance dashboards in GA4 and Looker Studio for real-time budget tracking, CAC monitoring and ROI analysis.
Education
B.Tech. in Electronics & Communication
Lovely Professional University, Jalandhar, 2015
Certifications
- Google Ads Individual Certification (Search, Display, Shopping)
- Google Analytics (GA4) Certified
Tools
The stack I work in.
- Google Ads
- Google PMax
- Meta Ads
- LinkedIn Ads
Book a call
Pick a slot that works for you
A focused 30-minute call on Google Meet. We'll look at where your growth is stuck — paid media, SEO, GEO and AEO, or automation — and what the first 90 days could look like.
- · Free, no-pressure discovery call
- · Slots shown in your own time zone
- · Calendar invite and Meet link sent instantly
Contact
Have a role or project in mind?
The quickest route is the form — it reaches my inbox directly and I reply to the address you enter.
- debeshjhadm@gmail.com
- +91 9667855957
- linkedin.com/in/debesh-kumar-jha
- Bengaluru, India