Internal linking
What is internal linking?
Internal linking is the practice of linking between pages on your own site to distribute authority, define relationships, and help crawlers discover content.
Why it matters
Link from established, well-linked pages to new pages so equity flows where it is needed.
Use descriptive anchor text internally — there is no over-optimisation penalty for reasonable internal anchors.
Related terms
- Link equity
Link equity, sometimes called link juice, is the ranking value passed from one page to another through a hyperlink.…
- Topic cluster
A topic cluster is a hub page covering a broad subject plus a set of supporting pages on narrower sub-topics, all interl…
- Crawl budget
Crawl budget is the number of pages a search engine is willing to crawl on your site in a given period. It matters mainl…
Cite this definition
Guest Post Website. “Internal linking.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/internal-linking