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JIDM

Jharkhand Institute of Digital Marketing

Learn marketing. Create with AI. Build what’s next.

Explore online courses in digital marketing, performance marketing, SEO, GEO, AEO and AI creation. Learn how campaigns, content and digital products come together.

Online learning • Offices opening soon in Jamshedpur, Hazaribagh and Jamtara.

What is JIDM?

JIDM (Jharkhand Institute of Digital Marketing) is an online digital marketing and AI institute founded by Debesh Kumar Jha, with offices opening soon in Jamshedpur, Hazaribagh and Jamtara, Jharkhand.

If you are looking for a digital marketing course in Jamshedpur, Ranchi or anywhere in Jharkhand, JIDM teaches online: paid media and performance marketing, SEO with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), generative AI and vibe coding, and AI image, video and filmmaking. Fees and batch dates are being finalised and shared on request.

Founded by Debesh Kumar Jha, a performance marketing and SEO practitioner with 10+ years of experience. Related reading: the complete guest posting guide, marketing glossary and free SEO tools.

Institute
Jharkhand Institute of Digital Marketing (JIDM)
Delivery
Online courses; classroom batches not yet announced
Planned tracks
Digital & performance marketing; SEO, GEO & AEO; generative AI & vibe coding; AI images, video & filmmaking
Offices opening soon
Jamshedpur, Hazaribagh, Jamtara
Who it is for
Students, working professionals, freelancers and business owners
Fees and duration
Being finalised — request course details to be notified

What people search for, and what we teach.

Four course areas, described in the words learners actually use when they search.

Digital marketing course

For learners searching for a digital marketing course in Jamshedpur, Ranchi or anywhere in Jharkhand.

  • Marketing fundamentals
  • Google Ads and Meta Ads
  • Social media and content
  • Email and WhatsApp marketing
  • Analytics and reporting

SEO, GEO and AEO course

For people who want search visibility skills — classic SEO plus Generative Engine Optimization and Answer Engine Optimization.

  • Keyword research
  • On-page and technical SEO
  • Structured data and entities
  • Search Console workflows
  • Being cited by AI answers

Generative AI and vibe coding course

For learners looking for a practical prompt engineering and AI-assisted building course.

  • Prompt engineering
  • Structured outputs
  • AI-assisted app and page building
  • Testing what AI produces

AI image, video and filmmaking course

For creators searching for AI video creation and AI filmmaking training for brand work.

  • Image generation and editing
  • Text-to-video and image-to-video
  • Scripts, storyboards, shot lists
  • Sound and editing basics

Learners join online from Jamshedpur, Ranchi, Hazaribagh, Jamtara, Dhanbad, Bokaro, Deoghar, Giridih and the rest of India. No ranking positions, AI citations, income outcomes or placements are promised.

Choose what you want to build.

Start with a marketing foundation or explore a specialist skill. Ask us which course fits your goals.

Digital & Performance Marketing

Plan, run and measure campaigns end to end — from audience research to paid media, email journeys and permission-based WhatsApp follow-ups.

Planned curriculum
  • Marketing fundamentals and audience research
  • Funnels, content and social planning
  • Google Ads and Meta Ads campaign structure
  • Conversion tracking and landing pages
  • Creative testing and budgeting
  • Analytics and reporting
  • Email marketing: segmentation and journeys
  • WhatsApp marketing: permission-based campaigns and follow-ups

Proposed project: A campaign plan with creatives, budget and a measurement approach.

SEO, GEO & AEO

Search visibility across classic search, answer engines and generative engines — GEO is Generative Engine Optimization, AEO is Answer Engine Optimization.

Planned curriculum
  • Keyword research and search intent
  • On-page SEO and technical audits
  • Internal links and content architecture
  • Google Search Console workflows
  • Entity clarity and structured data
  • Source credibility and answer-led content
  • Monitoring AI-assisted discovery

No ranking positions or AI citations are promised on any course.

Proposed project: A website audit and a search-focused content plan.

Generative AI & Vibe Coding

Prompt engineering and vibe coding — building software with AI assistance, then checking and testing what it produces.

Planned curriculum
  • Task framing, context and examples
  • Prompt iteration and structured outputs
  • Evaluation and reusable workflows
  • Interface briefs and AI-assisted coding
  • Data connections and debugging
  • Testing and deployment basics

AI-assisted builds need human review before anyone relies on them.

Proposed project: A working landing page or a simple app prototype.

AI Images, Video & Filmmaking

AI image creation, AI video creation and AI filmmaking for brand and campaign work.

Planned curriculum
  • Visual briefs and brand consistency
  • Image generation and editing
  • Text-to-video and image-to-video
  • Scripts, storyboards and shot lists
  • Camera movement, emotion and continuity
  • Dialogue, sound design and editing
  • Responsible use of reference assets and likenesses

Proposed project: A short AI-assisted spec ad or film (spec work, unofficial).

Curriculum is labelled “planned” while final course packages are being confirmed. Specific tools and platforms will be listed once each syllabus is finalised.

Put the skills into practice.

Six example assignments that show the kind of work each track produces.

Example assignment01

Paid campaign plan

Objectives, audiences, ad sets, creative variants, budget split and a measurement plan.

Example assignment02

SEO audit

Crawl and on-page findings, internal link map, content gaps and a prioritised fix list.

Example assignment03

Email welcome sequence

A five-message onboarding flow with segmentation rules and subject line variants.

Example assignment04

WhatsApp follow-up flow

Opt-in wording, template messages, timing rules and an opt-out path.

Example assignment05

AI spec ad

Script, storyboard, shot list and an AI-generated cut labelled as unofficial spec work.

Example assignment06

Landing page or simple app

A built page or prototype with copy, layout, a working form and a testing checklist.

These are example briefs written by JIDM, not student submissions.

Who it is for.

Students

Explore practical skills for your next step.

Working professionals

Add current marketing and AI skills to your work.

Freelancers

Develop work you can explain and show.

Business owners

Understand the campaigns and content behind your growth.

About

Built around the work marketers actually do.

Debesh brings 10+ years of experience across SEO, paid media and growth marketing. He is also the founder of GuestPostWebsite.com. JIDM is being developed to help learners connect marketing fundamentals with the ways AI is changing content and digital creation.

Founder: Debesh Kumar Jha

DKJDebesh Kumar JhaFounder

Online learning. A local connection.

Study online. Our offices in Jamshedpur, Hazaribagh and Jamtara are opening soon.

Jamshedpur

Office opening soon

Hazaribagh

Office opening soon

Jamtara

Office opening soon

Addresses, opening dates and visitor hours will be published once each office is confirmed.

Frequently asked questions.

Are the courses online or offline?

Courses are planned for online delivery. Our offices in Jamshedpur, Hazaribagh and Jamtara are opening soon; classroom batches have not been announced.

What can I learn at JIDM?

Four planned tracks: Digital & Performance Marketing (including email marketing and permission-based WhatsApp marketing); SEO, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization); Generative AI and vibe coding, which covers prompt engineering and AI-assisted building; and AI images, AI video and AI filmmaking.

Who can enquire?

Students, working professionals, freelancers and business owners. Requirements vary by course, so tell us your goal and we will point you to the right track.

Do I need coding knowledge?

Prerequisites will be specified per course. The planned vibe coding track introduces building with AI assistance and how to test what it produces, so it does not assume prior development experience.

What are the fees and how long are the courses?

Fees and duration will be shared once finalised. Request course details and we will send them to you when confirmed.

Are the classes live or recorded?

The delivery format will be confirmed with each batch.

What is the teaching language?

The teaching language will be confirmed in the course details.

Will I get a certificate?

Certification arrangements and completion requirements will be announced with the final course information.

Is placement provided?

No placement guarantee is advertised. If a career-support offering is introduced, its scope will be explained separately.

Can I visit an office?

Please wait for the relevant office's confirmed opening and visitor details. Ask for office updates in the enquiry form and we will let you know.

Is JIDM a digital marketing institute in Jamshedpur?

JIDM is registered to the Jharkhand region and an office in Jamshedpur is opening soon. Until then, courses are delivered online, so learners in Jamshedpur can join without travelling.

Can I do a digital marketing course in Ranchi through JIDM?

Yes, as an online course. There is no Ranchi classroom, but learners in Ranchi can take the same online tracks and get the same projects and feedback.

Do you offer a digital marketing course in Jharkhand for beginners?

The planned digital and performance marketing track starts from fundamentals — audience research, funnels and campaign basics — before moving to Google Ads, Meta Ads, email and WhatsApp marketing.

How much does a digital marketing course cost at JIDM?

Course fees are still being finalised and will be published with the first batch details. Request course details and you will receive the fee structure as soon as it is confirmed, with no obligation to enrol.

Is there an online digital marketing course with AI included?

Yes. AI is built into the plan rather than treated as an add-on: prompt engineering, AI-assisted building, and AI image and video creation each have their own track alongside marketing and search.

What is GEO (Generative Engine Optimization)?

GEO is the practice of making a website easy for generative AI tools such as ChatGPT, Gemini and AI Overviews to read, quote and cite. It relies on clear factual answers, entity clarity, structured data and credible sources.

What is AEO (Answer Engine Optimization)?

AEO focuses on winning direct answers — featured snippets, voice results and AI answer boxes — by writing concise, question-led content backed by matching structured data.

What is vibe coding?

Vibe coding means building software by describing what you want to an AI assistant, then reviewing, testing and correcting what it produces. The track teaches both the building and the checking.

Which AI tools will the courses cover?

Tool lists are confirmed per batch because they change quickly. The planned coverage spans mainstream image, video and text generation tools plus AI coding assistants, with the emphasis on transferable method rather than one vendor.

Do you have a prompt engineering course?

Prompt engineering sits inside the generative AI and vibe coding track: task framing, context, examples, iteration and structured outputs, applied to real marketing work.

Can working professionals join alongside a job?

The courses are designed to be practical and project-based, and delivery format and timing will be confirmed per batch. Mention your working hours in the enquiry and we will factor it into the options we send you.

Are business owners welcome, not just job seekers?

Yes. Many enquiries come from owners who want to understand the campaigns and content behind their own growth well enough to brief and judge an agency.

How do I enquire about a course?

Use the enquiry form on this page: choose the track you are interested in, or select "Help me choose" and describe your goal. Enquiries go directly to the JIDM team.

Who runs JIDM?

JIDM is founded by Debesh Kumar Jha, who has 10+ years of experience in SEO, paid media and growth marketing and also runs GuestPostWebsite.com.

Do you guarantee rankings, results or placement?

No. No ranking positions, AI citations, income outcomes or placements are promised. What is offered is structured teaching and portfolio-quality projects.

Tell us what you want to learn.

Share your interests and we’ll help you explore the course options.

Online learning • Offices opening soon in Jamshedpur, Hazaribagh and Jamtara.

India by default; international numbers welcome.

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What are you interested in?

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Jharkhand Institute of Digital Marketing

Online courses in marketing, search and AI creation.

Online learning • Offices opening soon in Jamshedpur, Hazaribagh and Jamtara.

Courses

Locations

© 2026 Jharkhand Institute of Digital Marketing. Courses are planned for online delivery; offices in Jamshedpur, Hazaribagh and Jamtara are opening soon.