Learn marketing. Create with AI. Build what’s next.
Explore online courses in digital marketing, performance marketing, SEO, GEO, AEO and AI creation. Learn how campaigns, content and digital products come together.
Online learning • Offices opening soon in Jamshedpur, Hazaribagh and Jamtara.
Website build
Deploy
AI storyboard
Shots 01–06 · continuity notes
Campaign plan
Audience3 segments
ChannelsSearch · Social
MeasurementEvents · UTMs
Illustrative learning projects
What is JIDM?
JIDM (Jharkhand Institute of Digital Marketing) is an online digital marketing and AI institute founded by Debesh Kumar Jha, with offices opening soon in Jamshedpur, Hazaribagh and Jamtara, Jharkhand.
If you are looking for a digital marketing course in Jamshedpur, Ranchi or anywhere in Jharkhand, JIDM teaches online: paid media and performance marketing, SEO with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), generative AI and vibe coding, and AI image, video and filmmaking. Fees and batch dates are being finalised and shared on request.
Online courses; classroom batches not yet announced
Planned tracks
Digital & performance marketing; SEO, GEO & AEO; generative AI & vibe coding; AI images, video & filmmaking
Offices opening soon
Jamshedpur, Hazaribagh, Jamtara
Who it is for
Students, working professionals, freelancers and business owners
Fees and duration
Being finalised — request course details to be notified
What people search for, and what we teach.
Four course areas, described in the words learners actually use when they search.
Digital marketing course
For learners searching for a digital marketing course in Jamshedpur, Ranchi or anywhere in Jharkhand.
Marketing fundamentals
Google Ads and Meta Ads
Social media and content
Email and WhatsApp marketing
Analytics and reporting
SEO, GEO and AEO course
For people who want search visibility skills — classic SEO plus Generative Engine Optimization and Answer Engine Optimization.
Keyword research
On-page and technical SEO
Structured data and entities
Search Console workflows
Being cited by AI answers
Generative AI and vibe coding course
For learners looking for a practical prompt engineering and AI-assisted building course.
Prompt engineering
Structured outputs
AI-assisted app and page building
Testing what AI produces
AI image, video and filmmaking course
For creators searching for AI video creation and AI filmmaking training for brand work.
Image generation and editing
Text-to-video and image-to-video
Scripts, storyboards, shot lists
Sound and editing basics
Learners join online from Jamshedpur, Ranchi, Hazaribagh, Jamtara, Dhanbad, Bokaro, Deoghar, Giridih and the rest of India. No ranking positions, AI citations, income outcomes or placements are promised.
Choose what you want to build.
Start with a marketing foundation or explore a specialist skill. Ask us which course fits your goals.
Digital & Performance Marketing
01
Plan, run and measure campaigns end to end — from audience research to paid media, email journeys and permission-based WhatsApp follow-ups.
Planned curriculum
Marketing fundamentals and audience research
Funnels, content and social planning
Google Ads and Meta Ads campaign structure
Conversion tracking and landing pages
Creative testing and budgeting
Analytics and reporting
Email marketing: segmentation and journeys
WhatsApp marketing: permission-based campaigns and follow-ups
Proposed project: A campaign plan with creatives, budget and a measurement approach.
SEO, GEO & AEO
02
Search visibility across classic search, answer engines and generative engines — GEO is Generative Engine Optimization, AEO is Answer Engine Optimization.
Planned curriculum
Keyword research and search intent
On-page SEO and technical audits
Internal links and content architecture
Google Search Console workflows
Entity clarity and structured data
Source credibility and answer-led content
Monitoring AI-assisted discovery
No ranking positions or AI citations are promised on any course.
Proposed project: A website audit and a search-focused content plan.
Generative AI & Vibe Coding
03
Prompt engineering and vibe coding — building software with AI assistance, then checking and testing what it produces.
Planned curriculum
Task framing, context and examples
Prompt iteration and structured outputs
Evaluation and reusable workflows
Interface briefs and AI-assisted coding
Data connections and debugging
Testing and deployment basics
AI-assisted builds need human review before anyone relies on them.
Proposed project: A working landing page or a simple app prototype.
AI Images, Video & Filmmaking
04
AI image creation, AI video creation and AI filmmaking for brand and campaign work.
Planned curriculum
Visual briefs and brand consistency
Image generation and editing
Text-to-video and image-to-video
Scripts, storyboards and shot lists
Camera movement, emotion and continuity
Dialogue, sound design and editing
Responsible use of reference assets and likenesses
Proposed project: A short AI-assisted spec ad or film (spec work, unofficial).
Curriculum is labelled “planned” while final course packages are being confirmed. Specific tools and platforms will be listed once each syllabus is finalised.
Put the skills into practice.
Six example assignments that show the kind of work each track produces.
Example assignment01
Paid campaign plan
Objectives, audiences, ad sets, creative variants, budget split and a measurement plan.
Example assignment02
SEO audit
Crawl and on-page findings, internal link map, content gaps and a prioritised fix list.
Example assignment03
Email welcome sequence
A five-message onboarding flow with segmentation rules and subject line variants.
Example assignment04
WhatsApp follow-up flow
Opt-in wording, template messages, timing rules and an opt-out path.
Example assignment05
AI spec ad
Script, storyboard, shot list and an AI-generated cut labelled as unofficial spec work.
Example assignment06
Landing page or simple app
A built page or prototype with copy, layout, a working form and a testing checklist.
These are example briefs written by JIDM, not student submissions.
Who it is for.
Students
Explore practical skills for your next step.
Working professionals
Add current marketing and AI skills to your work.
Freelancers
Develop work you can explain and show.
Business owners
Understand the campaigns and content behind your growth.
About
Built around the work marketers actually do.
Debesh brings 10+ years of experience across SEO, paid media and growth marketing. He is also the founder of GuestPostWebsite.com. JIDM is being developed to help learners connect marketing fundamentals with the ways AI is changing content and digital creation.
Founder: Debesh Kumar Jha
DKJDebesh Kumar JhaFounder
Online learning. A local connection.
Study online. Our offices in Jamshedpur, Hazaribagh and Jamtara are opening soon.
Jamshedpur
Office opening soon
Hazaribagh
Office opening soon
Jamtara
Office opening soon
Addresses, opening dates and visitor hours will be published once each office is confirmed.
Frequently asked questions.
Are the courses online or offline?
Courses are planned for online delivery. Our offices in Jamshedpur, Hazaribagh and Jamtara are opening soon; classroom batches have not been announced.
What can I learn at JIDM?
Four planned tracks: Digital & Performance Marketing (including email marketing and permission-based WhatsApp marketing); SEO, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization); Generative AI and vibe coding, which covers prompt engineering and AI-assisted building; and AI images, AI video and AI filmmaking.
Who can enquire?
Students, working professionals, freelancers and business owners. Requirements vary by course, so tell us your goal and we will point you to the right track.
Do I need coding knowledge?
Prerequisites will be specified per course. The planned vibe coding track introduces building with AI assistance and how to test what it produces, so it does not assume prior development experience.
What are the fees and how long are the courses?
Fees and duration will be shared once finalised. Request course details and we will send them to you when confirmed.
Are the classes live or recorded?
The delivery format will be confirmed with each batch.
What is the teaching language?
The teaching language will be confirmed in the course details.
Will I get a certificate?
Certification arrangements and completion requirements will be announced with the final course information.
Is placement provided?
No placement guarantee is advertised. If a career-support offering is introduced, its scope will be explained separately.
Can I visit an office?
Please wait for the relevant office's confirmed opening and visitor details. Ask for office updates in the enquiry form and we will let you know.
Is JIDM a digital marketing institute in Jamshedpur?
JIDM is registered to the Jharkhand region and an office in Jamshedpur is opening soon. Until then, courses are delivered online, so learners in Jamshedpur can join without travelling.
Can I do a digital marketing course in Ranchi through JIDM?
Yes, as an online course. There is no Ranchi classroom, but learners in Ranchi can take the same online tracks and get the same projects and feedback.
Do you offer a digital marketing course in Jharkhand for beginners?
The planned digital and performance marketing track starts from fundamentals — audience research, funnels and campaign basics — before moving to Google Ads, Meta Ads, email and WhatsApp marketing.
How much does a digital marketing course cost at JIDM?
Course fees are still being finalised and will be published with the first batch details. Request course details and you will receive the fee structure as soon as it is confirmed, with no obligation to enrol.
Is there an online digital marketing course with AI included?
Yes. AI is built into the plan rather than treated as an add-on: prompt engineering, AI-assisted building, and AI image and video creation each have their own track alongside marketing and search.
What is GEO (Generative Engine Optimization)?
GEO is the practice of making a website easy for generative AI tools such as ChatGPT, Gemini and AI Overviews to read, quote and cite. It relies on clear factual answers, entity clarity, structured data and credible sources.
What is AEO (Answer Engine Optimization)?
AEO focuses on winning direct answers — featured snippets, voice results and AI answer boxes — by writing concise, question-led content backed by matching structured data.
What is vibe coding?
Vibe coding means building software by describing what you want to an AI assistant, then reviewing, testing and correcting what it produces. The track teaches both the building and the checking.
Which AI tools will the courses cover?
Tool lists are confirmed per batch because they change quickly. The planned coverage spans mainstream image, video and text generation tools plus AI coding assistants, with the emphasis on transferable method rather than one vendor.
Do you have a prompt engineering course?
Prompt engineering sits inside the generative AI and vibe coding track: task framing, context, examples, iteration and structured outputs, applied to real marketing work.
Can working professionals join alongside a job?
The courses are designed to be practical and project-based, and delivery format and timing will be confirmed per batch. Mention your working hours in the enquiry and we will factor it into the options we send you.
Are business owners welcome, not just job seekers?
Yes. Many enquiries come from owners who want to understand the campaigns and content behind their own growth well enough to brief and judge an agency.
How do I enquire about a course?
Use the enquiry form on this page: choose the track you are interested in, or select "Help me choose" and describe your goal. Enquiries go directly to the JIDM team.
Who runs JIDM?
JIDM is founded by Debesh Kumar Jha, who has 10+ years of experience in SEO, paid media and growth marketing and also runs GuestPostWebsite.com.
Do you guarantee rankings, results or placement?
No. No ranking positions, AI citations, income outcomes or placements are promised. What is offered is structured teaching and portfolio-quality projects.
Tell us what you want to learn.
Share your interests and we’ll help you explore the course options.
Online learning • Offices opening soon in Jamshedpur, Hazaribagh and Jamtara.