Learn marketing. Create with AI. Build what’s next.
Explore online courses in digital marketing, performance marketing, SEO, GEO, AEO and AI creation. Learn how campaigns, content and digital products come together.
Online learning • Offices opening soon in Jamshedpur, Hazaribagh and Jamtara.
Website build
Deploy
AI storyboard
Shots 01–06 · continuity notes
Campaign plan
Audience3 segments
ChannelsSearch · Social
MeasurementEvents · UTMs
Illustrative learning projects
Choose what you want to build.
Start with a marketing foundation or explore a specialist skill. Ask us which course fits your goals.
Digital & Performance Marketing
01
Plan, run and measure campaigns end to end — from audience research to paid media, email journeys and permission-based WhatsApp follow-ups.
Planned curriculum
Marketing fundamentals and audience research
Funnels, content and social planning
Google Ads and Meta Ads campaign structure
Conversion tracking and landing pages
Creative testing and budgeting
Analytics and reporting
Email marketing: segmentation and journeys
WhatsApp marketing: permission-based campaigns and follow-ups
Proposed project: A campaign plan with creatives, budget and a measurement approach.
SEO, GEO & AEO
02
Search visibility across classic search, answer engines and generative engines — GEO is Generative Engine Optimization, AEO is Answer Engine Optimization.
Planned curriculum
Keyword research and search intent
On-page SEO and technical audits
Internal links and content architecture
Google Search Console workflows
Entity clarity and structured data
Source credibility and answer-led content
Monitoring AI-assisted discovery
No ranking positions or AI citations are promised on any course.
Proposed project: A website audit and a search-focused content plan.
Generative AI & Vibe Coding
03
Prompt engineering and vibe coding — building software with AI assistance, then checking and testing what it produces.
Planned curriculum
Task framing, context and examples
Prompt iteration and structured outputs
Evaluation and reusable workflows
Interface briefs and AI-assisted coding
Data connections and debugging
Testing and deployment basics
AI-assisted builds need human review before anyone relies on them.
Proposed project: A working landing page or a simple app prototype.
AI Images, Video & Filmmaking
04
AI image creation, AI video creation and AI filmmaking for brand and campaign work.
Planned curriculum
Visual briefs and brand consistency
Image generation and editing
Text-to-video and image-to-video
Scripts, storyboards and shot lists
Camera movement, emotion and continuity
Dialogue, sound design and editing
Responsible use of reference assets and likenesses
Proposed project: A short AI-assisted spec ad or film (spec work, unofficial).
Curriculum is labelled “planned” while final course packages are being confirmed. Specific tools and platforms will be listed once each syllabus is finalised.
Put the skills into practice.
Six example assignments that show the kind of work each track produces.
Example assignment01
Paid campaign plan
Objectives, audiences, ad sets, creative variants, budget split and a measurement plan.
Example assignment02
SEO audit
Crawl and on-page findings, internal link map, content gaps and a prioritised fix list.
Example assignment03
Email welcome sequence
A five-message onboarding flow with segmentation rules and subject line variants.
Example assignment04
WhatsApp follow-up flow
Opt-in wording, template messages, timing rules and an opt-out path.
Example assignment05
AI spec ad
Script, storyboard, shot list and an AI-generated cut labelled as unofficial spec work.
Example assignment06
Landing page or simple app
A built page or prototype with copy, layout, a working form and a testing checklist.
These are example briefs written by JIDM, not student submissions.
Who it is for.
Students
Explore practical skills for your next step.
Working professionals
Add current marketing and AI skills to your work.
Freelancers
Develop work you can explain and show.
Business owners
Understand the campaigns and content behind your growth.
About
Built around the work marketers actually do.
Debesh brings 10+ years of experience across SEO, paid media and growth marketing. He is also the founder of GuestPostWebsite.com. JIDM is being developed to help learners connect marketing fundamentals with the ways AI is changing content and digital creation.
Founder: Debesh Kumar Jha
DKJDebesh Kumar JhaFounder
Online learning. A local connection.
Study online. Our offices in Jamshedpur, Hazaribagh and Jamtara are opening soon.
Jamshedpur
Office opening soon
Hazaribagh
Office opening soon
Jamtara
Office opening soon
Addresses, opening dates and visitor hours will be published once each office is confirmed.
Frequently asked questions.
Are the courses online or offline?
Courses are planned for online delivery. Our offices in Jamshedpur, Hazaribagh and Jamtara are opening soon; classroom batches have not been announced.
What can I learn at JIDM?
Four planned tracks: Digital & Performance Marketing (including email marketing and permission-based WhatsApp marketing); SEO, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization); Generative AI and vibe coding, which covers prompt engineering and AI-assisted building; and AI images, AI video and AI filmmaking.
Who can enquire?
Students, working professionals, freelancers and business owners. Requirements vary by course, so tell us your goal and we will point you to the right track.
Do I need coding knowledge?
Prerequisites will be specified per course. The planned vibe coding track introduces building with AI assistance and how to test what it produces, so it does not assume prior development experience.
What are the fees and how long are the courses?
Fees and duration will be shared once finalised. Request course details and we will send them to you when confirmed.
Are the classes live or recorded?
The delivery format will be confirmed with each batch.
What is the teaching language?
The teaching language will be confirmed in the course details.
Will I get a certificate?
Certification arrangements and completion requirements will be announced with the final course information.
Is placement provided?
No placement guarantee is advertised. If a career-support offering is introduced, its scope will be explained separately.
Can I visit an office?
Please wait for the relevant office's confirmed opening and visitor details. Ask for office updates in the enquiry form and we will let you know.
Tell us what you want to learn.
Share your interests and we’ll help you explore the course options.
Online learning • Offices opening soon in Jamshedpur, Hazaribagh and Jamtara.
