Pillar page
What is pillar page?
A pillar page is the comprehensive hub article at the centre of a topic cluster, linking out to every supporting page on the subject.
Why it matters
Pillar pages are usually long, structured with clear H2 questions, and updated rather than replaced.
They are also the natural target for external links, since other sites prefer to cite the definitive overview.
Related terms
- Topic cluster
A topic cluster is a hub page covering a broad subject plus a set of supporting pages on narrower sub-topics, all interl…
- Topical authority
Topical authority is the depth and completeness of a site's coverage of one subject area. Sites with strong topical auth…
- Link magnet
A link magnet is a page built specifically to attract links — original data, a free tool, a template library, or a defin…
Cite this definition
Guest Post Website. “Pillar page.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/pillar-page