Topical authority
What is topical authority?
Topical authority is the depth and completeness of a site's coverage of one subject area. Sites with strong topical authority rank more easily for new pages on that subject.
Why it matters
It is built by covering a topic exhaustively — the core guide plus every reasonable sub-question — and interlinking those pages sensibly.
Ten thorough pages on one theme outperform a hundred scattered pages across unrelated themes.
Related terms
- Topic cluster
A topic cluster is a hub page covering a broad subject plus a set of supporting pages on narrower sub-topics, all interl…
- Internal linking
Internal linking is the practice of linking between pages on your own site to distribute authority, define relationships…
- E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the framework Google's quality raters…
Cite this definition
Guest Post Website. “Topical authority.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/topical-authority