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Link magnet

What is link magnet?

A link magnet is a page built specifically to attract links — original data, a free tool, a template library, or a definitive guide.

Why it matters

The test is simple: would another writer need to cite this to make their own point? If not, it is content, not a magnet.

Magnets keep earning links for years, which is why they usually beat one-off placements on cost per link.

Related terms

  • Digital PR

    Digital PR is earning coverage and links from journalists and publications by giving them genuinely newsworthy material

  • Pillar page

    A pillar page is the comprehensive hub article at the centre of a topic cluster, linking out to every supporting page on

  • Editorial link

    An editorial link is one a writer or editor chose to include because it genuinely helps the reader, with no payment or e

Cite this definition

Guest Post Website. “Link magnet.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/link-magnet