Outreach

Prospecting

What is prospecting?

Prospecting is the research step of finding and qualifying websites worth pitching, before any outreach email is written.

Qualify on relevance first, then organic traffic, then authority scores. Reject sites with a 'write for us' page but no real readership.

A well-qualified list of 50 sites usually beats a scraped list of 1,000.

Outreach
Outreach is the process of contacting site owners, editors, or journalists to pitch content, request a link, or propose …
Topical relevance
Topical relevance is how closely the subject of a linking page and site matches the subject of the page being linked to.…
Domain Rating (DR)
Domain Rating is Ahrefs' 0–100 measure of the strength of a website's backlink profile. Like DA, it is a third-party est…

Guest Post Website. “Prospecting.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/prospecting