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Digital PR

What is digital pr?

Digital PR is earning coverage and links from journalists and publications by giving them genuinely newsworthy material such as original research or expert commentary.

Why it matters

It produces the highest-authority links available, but is slower and less predictable than guest posting.

Most programmes combine both: PR for authority spikes, guest posting for steady, relevant coverage.

Related terms

  • Link magnet

    A link magnet is a page built specifically to attract links — original data, a free tool, a template library, or a defin

  • Editorial link

    An editorial link is one a writer or editor chose to include because it genuinely helps the reader, with no payment or e

  • Outreach

    Outreach is the process of contacting site owners, editors, or journalists to pitch content, request a link, or propose

Cite this definition

Guest Post Website. “Digital PR.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/digital-pr