GEO (Generative Engine Optimisation)
What is geo (generative engine optimisation)?
GEO is the practice of making content easy for generative AI systems such as ChatGPT, Gemini, and Perplexity to retrieve, understand, and cite.
Why it matters
GEO rewards original data, clearly attributed statistics, quotable sentences, consistent entity naming, and clean machine-readable copies of your content.
Practical steps include publishing an llms.txt file, adding citation blocks, and keeping key facts in plain text rather than images.
Related terms
- AEO (Answer Engine Optimisation)
AEO is the practice of structuring content so search engines and assistants can extract a direct answer from it — throug…
- llms.txt
llms.txt is a plain-text file at a site's root that summarises the site and lists its most important pages for large lan…
- Trust signal
A trust signal is any on-page element that helps a reader or crawler verify a site is legitimate — contact details, edit…
Cite this definition
Guest Post Website. “GEO (Generative Engine Optimisation).” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/geo