AEO (Answer Engine Optimisation)
What is aeo (answer engine optimisation)?
AEO is the practice of structuring content so search engines and assistants can extract a direct answer from it — through concise answers, question headings, and FAQ markup.
Why it matters
The core technique is answer-first writing: state the answer in the first 40–60 words under a question heading, then explain.
Every answer you mark up in structured data must also be visible in the rendered HTML.
Related terms
- GEO (Generative Engine Optimisation)
GEO is the practice of making content easy for generative AI systems such as ChatGPT, Gemini, and Perplexity to retrieve…
- Featured snippet
A featured snippet is a short extract shown above the standard results that directly answers a query, pulled from a page…
- Schema markup
Schema markup is structured data, usually JSON-LD, that describes a page's meaning to machines — its author, type, publi…
Cite this definition
Guest Post Website. “AEO (Answer Engine Optimisation).” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/aeo