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E-E-A-T

What is e-e-a-t?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the framework Google's quality raters use to assess content and its creators.

Why it matters

Demonstrate it with named authors, real credentials, first-hand detail, cited sources, and transparent contact and editorial policies.

E-E-A-T is not a direct ranking score, but the signals it describes are measurable and worth building.

Related terms

  • Author bio

    An author bio is the short profile appended to an article identifying the writer, their expertise, and usually a link to

  • Topical authority

    Topical authority is the depth and completeness of a site's coverage of one subject area. Sites with strong topical auth

  • Trust signal

    A trust signal is any on-page element that helps a reader or crawler verify a site is legitimate — contact details, edit

Cite this definition

Guest Post Website. “E-E-A-T.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/eeat