Dofollow
What is dofollow?
A dofollow link is an ordinary hyperlink with no nofollow, sponsored, or ugc attribute, so it passes ranking value to the destination page.
Why it matters
There is no actual rel="dofollow" attribute — the term simply describes the default behaviour of a link.
Editorially earned dofollow links from relevant publications are the primary target of most guest posting programmes.
Related terms
- Nofollow
rel="nofollow" is a link attribute that tells search engines not to pass ranking credit through that link. Google now tr…
- Link equity
Link equity, sometimes called link juice, is the ranking value passed from one page to another through a hyperlink.…
- Editorial link
An editorial link is one a writer or editor chose to include because it genuinely helps the reader, with no payment or e…
Cite this definition
Guest Post Website. “Dofollow.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/dofollow