Nofollow
What is nofollow?
rel="nofollow" is a link attribute that tells search engines not to pass ranking credit through that link. Google now treats it as a hint rather than a strict directive.
Why it matters
Related attributes are rel="sponsored" for paid links and rel="ugc" for user-generated content. Paid placements should be marked sponsored.
Nofollowed links still send referral traffic and brand exposure, so they are not worthless — they simply should not be bought as ranking assets.
Related terms
- Dofollow
A dofollow link is an ordinary hyperlink with no nofollow, sponsored, or ugc attribute, so it passes ranking value to th…
- Sponsored link
A sponsored link is a backlink acquired in exchange for money, products, or another form of compensation. It should carr…
- Link equity
Link equity, sometimes called link juice, is the ranking value passed from one page to another through a hyperlink.…
Cite this definition
Guest Post Website. “Nofollow.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/nofollow