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Measurement

Referring domain

What is referring domain?

A referring domain is a unique website that links to yours at least once. Ten links from ten different sites are worth far more than ten links from one site.

Why it matters

Growth in referring domains is the single most reliable link-building KPI, because it is much harder to inflate than raw link count.

Track new versus lost referring domains monthly to see whether a campaign is actually compounding.

Related terms

  • Backlink

    A backlink is a hyperlink on another website that points to a page on your site. Search engines treat backlinks as votes

  • Link velocity

    Link velocity is the rate at which a site gains new backlinks over time. Sudden, unexplained spikes are a common spam si

  • Domain Rating (DR)

    Domain Rating is Ahrefs' 0–100 measure of the strength of a website's backlink profile. Like DA, it is a third-party est

Cite this definition

Guest Post Website. “Referring domain.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/referring-domain