Backlink
What is backlink?
A backlink is a hyperlink on another website that points to a page on your site. Search engines treat backlinks as votes of confidence and use them to judge a page's authority.
Why it matters
Not all backlinks carry equal weight. Value depends on the linking site's own authority, the topical relevance between the two pages, the link's position on the page, and the anchor text used.
A single contextual link from a respected industry publication typically outperforms dozens of footer, directory, or comment links.
Related terms
- Contextual link
A contextual link is a backlink placed inside the body copy of an article, surrounded by relevant text, rather than in a…
- Nofollow
rel="nofollow" is a link attribute that tells search engines not to pass ranking credit through that link. Google now tr…
- Anchor text
Anchor text is the visible, clickable words of a hyperlink. It gives both readers and search engines a strong hint about…
- Link equity
Link equity, sometimes called link juice, is the ranking value passed from one page to another through a hyperlink.…
Cite this definition
Guest Post Website. “Backlink.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/backlink