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Outreach

Pitch

What is pitch?

A pitch is the short proposal you send an editor describing the article you want to write, why their readers need it, and why you are qualified to write it.

Why it matters

Strong pitches include a working headline, three to five bullet points of structure, and one line of proof — data you have, a client result, or relevant credentials.

Pitch topics that fill a gap in the publication's existing coverage rather than duplicating an article they ran last month.

Related terms

  • Outreach

    Outreach is the process of contacting site owners, editors, or journalists to pitch content, request a link, or propose

  • Editorial guidelines

    Editorial guidelines are a publication's published rules for contributed content: word count, tone, sourcing standards,

  • Guest posting

    Guest posting is the practice of writing an article for someone else's website in exchange for exposure, authority, and

Cite this definition

Guest Post Website. “Pitch.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/pitch