Content brief
What is content brief?
A content brief is a working document that defines a planned article's target query, search intent, audience, structure, sources, and internal links before writing begins.
Why it matters
Briefs cut revision cycles dramatically because the disagreement about scope happens before, not after, the draft.
A useful brief names the specific question the page answers in one sentence, then lists the sub-questions as H2s.
Related terms
- Search intent
Search intent is the goal behind a query — informational, navigational, commercial, or transactional. Matching intent is…
- Topical authority
Topical authority is the depth and completeness of a site's coverage of one subject area. Sites with strong topical auth…
- Editorial guidelines
Editorial guidelines are a publication's published rules for contributed content: word count, tone, sourcing standards, …
Cite this definition
Guest Post Website. “Content brief.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/content-brief