Contextual link
What is contextual link?
A contextual link is a backlink placed inside the body copy of an article, surrounded by relevant text, rather than in a sidebar, footer, or author bio.
Why it matters
Contextual links pass more value because they sit in content a reader is actually reading, and the surrounding sentences tell search engines what the destination page is about.
As a rule of thumb, in-content mentions drive roughly three times the referral clicks of author-bio links on the same article.
Related terms
- Backlink
A backlink is a hyperlink on another website that points to a page on your site. Search engines treat backlinks as votes…
- Anchor text
Anchor text is the visible, clickable words of a hyperlink. It gives both readers and search engines a strong hint about…
- Guest posting
Guest posting is the practice of writing an article for someone else's website in exchange for exposure, authority, and …
Cite this definition
Guest Post Website. “Contextual link.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/contextual-link