Free tool
Anchor text diversity checker
Paste one anchor per line. The tool classifies each anchor as branded, naked URL, generic, partial match, or exact match, then compares your distribution with commonly healthy ratios. Everything runs in your browser.
Your distribution
0 anchors analysed
| Anchor type | Count | Share | Healthy range |
|---|---|---|---|
| Branded | 0 | 0.0% | 40–60% |
| Naked URL | 0 | 0.0% | 10–20% |
| Generic | 0 | 0.0% | 10–20% |
| Partial match | 0 | 0.0% | 10–20% |
| Exact match | 0 | 0.0% | under 10% |
Anchor text FAQs
- What is a safe anchor text ratio?
- A commonly healthy split is roughly 40–60% branded, 20–30% generic or naked URL, 10–20% partial match, and under 10% exact-match commercial anchors. These are directional benchmarks, not published Google thresholds.
- How does this checker classify anchors?
- It compares each anchor against your brand name, a list of generic phrases such as 'click here' and 'read more', URL patterns, and your target keyword to decide between branded, generic, naked URL, exact match, and partial match.
- Why does exact-match anchor text carry risk?
- Repeating the same commercial keyword across many external links is an unnatural pattern, because real editors vary their wording. It is one of the clearest manipulation signals available to search engines.
- Should I audit ratios per page or sitewide?
- Both, but per page matters more. A single money page taking thirty exact-match anchors is riskier than a healthy sitewide average suggests.
- Is my data sent anywhere?
- No. The tool runs entirely in your browser; nothing you paste is transmitted or stored.
- How do I fix an over-optimised profile?
- Stop building exact-match anchors, add branded and generic anchors through new placements, and remove or disavow the worst offenders only if there is a manual action.