Zepto Marketing Case Study: How Quick Commerce Scaled to $5B+ Valuation

1. TL;DR

• US$5.0 Billion Valuation: Zepto achieved a reported valuation of US$5.0 billion in August 2024 following a US$340 million Series G funding round, establishing itself as India's fastest-scaling quick commerce unicorn TechCrunch, 2024.
• US$1.5 Billion+ GMV Run-Rate: The company crossed an estimated annualized Gross Merchandise Value (GMV) run-rate of US$1.5 billion by late 2024, driven by high-density urban dark store penetration Entrackr, 2024.
• 10-Minute Average Delivery: Zepto maintains an average packing and dispatch timeline of 60 seconds at its micro-warehouses, facilitating doorstep deliveries in under 10 minutes across major Indian metros Economic Times, 2023.
• Rapid CAC Payback: In mature micro-markets, Zepto achieves an estimated Customer Acquisition Cost (CAC) payback period of less than 4 months, utilizing highly localized hyper-local targeting and programmatic mobile advertising Redseer, 2024.
• 350+ Active Dark Stores: The brand managed a footprint of over 350 highly optimized dark stores across India by mid-2024, serving millions of active digital consumers monthly Moneycontrol, 2024.

2. Key metrics at a glance

To understand the rapid expansion analyzed in this Zepto marketing case study, we examine the fundamental business and operational indicators. This analytical foundation aligns with our structured Industry benchmarks to track hyper-growth direct-to-consumer tech companies. For broader comparisons of top-performing digital brands, you can browse our comprehensive Business directory.

Metric	Figure	Period	Source
Valuation	US$5.0 Billion (Reported)	August 2024	TechCrunch
Last Funding Round	US$340 Million (Series G)	August 2024	TechCrunch
Total Funding Raised	US$1.6 Billion (Reported)	As of late 2024	Crunchbase
Annualized GMV Run-Rate	US$1.5 Billion+ (Estimated)	Late 2024	Entrackr
Year-on-Year Revenue Growth	140%+ (Estimated)	FY24 vs FY23	Inc42
Active Dark Stores	350+ (Reported)	Mid-2024	Moneycontrol
Monthly Active Users (MAU)	10+ Million (Estimated)	Mid-2024	SimilarWeb
Average Order Value (AOV)	INR 460 / ~US$5.50 (Approximate)	FY24	Redseer
Corporate Employees	1,500+ (Estimated)	2024	LinkedIn
Quick Commerce TAM (India)	US$5.5 Billion (Estimated)	By 2025	Redseer

3. The company at a glance

Zepto is a pioneer in the Indian quick commerce space, founded in 2021 by Stanford University dropouts Aadit Palicha and Kaivalya Vohra. Headquartered in Mumbai, Maharashtra, the startup operates under Kiranakart Technologies Private Limited. The company falls squarely into the instant grocery, dark store delivery, and hyper-local consumer app categories. Zepto sells fresh produce, daily groceries, dairy, personal care, baby products, electronic accessories, beauty essentials, medicines, and household utility products.

The core business model is a direct-to-consumer rapid retail network, selling inventory directly to users via localized micro-fulfillment centers (dark stores) with delivery fulfilled by an on-demand fleet in under ten minutes. Users can explore their offerings on the official Zepto Homepage and learn more about corporate opportunities on the Zepto Careers page.

4. Why it is winning right now

Zepto's dominance in the highly competitive Indian quick commerce landscape is a result of structural market shifts, rigorous logistical optimization, and behavioral consumer changes. The quick commerce market in India is projected to grow to a valuation of US$5.5 billion by 2025, expanding at a Compound Annual Growth Rate (CAGR) of over 15% from 2021 levels Redseer, 2024. Zepto successfully captured this market shift, which saw high-income urban consumers migrate away from traditional e-commerce (24-to-48-hour deliveries) and slot-based online grocery platforms (next-day delivery) to instant fulfillment models.

The primary operational factor behind Zepto’s success is its extreme dark store density and spatial AI planning. Unlike legacy delivery systems that rely on large, centralized suburban warehouses, Zepto uses a proprietary mapping algorithm that clusters micro-fulfillment centers within a 2-3 kilometer radius of highly populated residential areas in Tier 1 cities. This hyper-local spatial density reduces transit times to an average of under 10 minutes Economic Times, 2023.

Inside the dark store, proprietary picking and packing software guides warehouse workers via hand-held devices to locate items in a sequence that minimizes physical movement. This optimization reduces average picking times to roughly 60 seconds from the moment a user checks out on the app. The company's inventory management software connects directly with local supply chains to maintain a low out-of-stock rate of under 1.5% for its 10,000+ Stock Keeping Units (SKUs) Entrackr, 2024.

Furthermore, Zepto has benefited from changing consumer behaviors in India. Urbanization, rising female workforce participation, and longer working hours have made convenient, instant deliveries a priority for many households. Rather than planning weekly or monthly grocery trips, urban consumers now purchase smaller quantities of products as needed, several times a week. This shift has raised the average purchase frequency on Zepto to over 4 times per month for active cohorts, supporting the company's unit economics Redseer, 2024.

5. Target audience

Understanding the core customer cohorts is central to analyzing the Zepto target audience. The platform's user base is predominantly urban, tech-savvy, convenience-driven, and concentrated within India’s tier-1 metropolitan cities, including Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata. To optimize acquisition costs, Zepto segments its consumers based on consumption patterns and delivery urgency.

For organizations looking to scale their digital reach across these high-value demographics, integrating tailored messaging via Our services can help drive local customer acquisition.

Segment	Who they are	Job to be done	Share of revenue (est.)	Where they are reached
Double Income No Kids (DINKs) & Tech Professionals	24–38 years old, urban professionals with high disposable income and limited free time.	Get instant dinner ingredients, late-night snacks, or morning breakfast essentials without disrupting work.	45%	Instagram, YouTube, LinkedIn, programmatic office-district OOH, Google Search.
Nuclear Families & Modern Homemakers	30–45 years old, managing daily households with kids, juggling domestic and professional roles.	Quickly restock daily fresh milk, vegetables, fruits, and urgent cooking items mid-recipe.	30%	Meta platforms, society activation events, WhatsApp, Google Search, programmatic display.
Gen Z & College Students	18–24 years old, digitally native, budget-conscious but impulse-driven, often active late at night.	Order instant noodles, soft drinks, party snacks, personal grooming items, and cheap munchies on demand.	15%	Instagram Reels, YouTube Shorts, college campus activations, influencer collaborations.
Elderly & Solo Dwellers	50+ years old, or single individuals with limited physical mobility who prefer home-delivery services.	Acquire OTC medicines, health supplements, daily dairy, and basic household items without carrying heavy loads.	10%	WhatsApp shares, local newspapers, Facebook, community word-of-mouth recommendations.

Demographics

Demographically, the core Zepto customer is aged between 18 and 45 years, with the highest concentration in the 22 to 35 bracket. This segment is split almost equally between genders (approximately 52% male, 48% female), reflecting shared household responsibilities in urban centers. These consumers are typically employed in white-collar sectors like technology, finance, consulting, or creative industries, earning an average household income exceeding INR 12,000,000 (~US$15,000) annually. They reside in high-density urban zones with a high concentration of high-rise apartment complexes.

Psychographics

From a psychographic perspective, Zepto users prioritize convenience and speed over lower prices. They display high brand-affinity for premium and health-conscious consumer packaged goods (CPG) brands, such as organic dairy, clean-label foods, and gourmet ingredients. These users are often highly active on social media platforms and are comfortable with digital payment ecosystems (such as UPI, credit cards, and post-paid options). They view grocery shopping as a chore to be minimized, valuing their time and seeking efficient solutions.

6. Marketing and ad strategy

The company's customer acquisition strategy is highly analytical, using digital performance channels, hyper-local out-of-home (OOH) media, and lifecycle automation to drive customer conversion and retention. To support this growth, businesses often leverage specialized Guest posting services to build organic search authority and establish digital trust within competitive hyper-local niches.

Channel	Estimated Spend Split (%)	Primary Funnel Stage	Key Performance Metric (Est.)
Performance Paid Search (Google Ads)	20%	Bottom-of-Funnel (Conversion)	ROAS: 3.5x - 4.5x
Paid Social (Instagram, Facebook Reels)	25%	Middle-of-Funnel (Consideration / App Install)	Cost Per Install (CPI): INR 35 - 50
Out-of-Home (OOH) & Transit Ads	20%	Top-of-Funnel (Awareness / Density Play)	Reach: ~85% of urban target areas
YouTube & OTT Video Ads	15%	Top-to-Middle Funnel (Brand Trust)	CPM: INR 120 - 180
Lifecycle Push & In-App Marketing	10%	Retention & Re-engagement	CTR: 8% - 12% on push alerts
Influencer Marketing & UGC	10%	Middle-of-Funnel (Trust & Social Proof)	Engagement Rate: 4.5%

Paid Search (Google PPC)

Zepto's Google PPC approach targets high-intent search terms like "grocery delivery near me", "buy milk online", and "instant vegetables home delivery". The brand runs extensive, localized dynamic search ad campaigns that adapt based on the user's micro-location. If a consumer searches for a specific ingredient in a pincode served by an active Zepto dark store, the ad copy dynamically inserts the term and highlights a 10-minute delivery time. This localized strategy helps maintain search conversion rates of over 8% in major metropolitan areas Redseer, 2024.

Performance Video and Social Media Ad Formats

On Meta (Instagram and Facebook) and TikTok-style regional platforms, Zepto prioritizes fast-paced, high-impact video formats. The company's ads often showcase common household emergencies (e.g., guests arriving unexpectedly with no snacks, or milk boiling over) to highlight the convenience of 10-minute delivery. These ads use clear, actionable CTA prompts like "Install App to Order" or "Get 10-Minute Delivery". Zepto maintains a low Cost Per Install (CPI) of INR 35 to 50 (~US$0.42 to $0.60) by using automated targeting, dynamic creative optimization, and geographical exclusions outside its active dark store zones Entrackr, 2024.

Out-of-Home (OOH) and Hyper-Local Activations

To establish physical visibility in its markets, Zepto allocates a portion of its budget to hyper-local out-of-home (OOH) billboards, bus shelters, metro station wraps, and residential apartment elevator branding. Rather than running generic nationwide branding, Zepto's OOH creatives are tailored to specific neighborhoods. For example, a billboard in Bengaluru's tech-heavy Indiranagar area might reference late-night coding sessions, while an ad in Mumbai's Bandra neighborhood might focus on organic morning juices. This targeted approach has helped drive brand recall up to an estimated 72% in covered metropolitan areas Economic Times, 2023.

Creative Angles and Hook Variations

• The "Recipe Emergency" Hook: A cooking video is interrupted mid-way because an essential ingredient is missing. The hook: "Biryani without saffron? Don't stop cooking. Zepto delivers in 10 mins."
• The "Late Night Cravings" Hook: A night-time scene showing a consumer craving snacks at 11:30 PM. The hook: "Cravings don't wait for morning. Get ice cream in 10 minutes flat."
• The "Price Transparency" Hook: Side-by-side price comparisons between Zepto and local physical retailers. The hook: "Fresh produce at lower prices than your local vendor, delivered in 10 minutes."
• The "Device Protection" Hook: Featuring instant deliveries of daily tech accessories like chargers or earphones. The hook: "Phone battery at 2% and charger broken? Don't panic, Zepto is here."

7. Revenue model

The Zepto revenue model has evolved from a pure-play grocery delivery service into a multi-stream monetization platform that leverages retail margins, delivery fees, brand sponsorships, and private label offerings. This diversified model helps the company improve its unit economics and work toward overall profitability.

Pricing Tiers and Fee Structures

Zepto's primary customer-facing revenue comes from order fees, which include:

• Delivery Fees: Orders over a specific threshold (typically INR 99 to 199, depending on the location and demand conditions) qualify for free delivery. For smaller orders, a variable delivery fee ranging from INR 15 to 35 (~US$0.18 to US$0.42) is charged to help cover dispatch costs.
• Convenience and Handling Fees: A small handling fee of INR 2 to 5 (~US$0.02 to US$0.06) is added to every order to cover packaging costs, regardless of the overall order value.
• Surge Pricing: During periods of high demand, bad weather, or limited rider availability, Zepto applies a dynamic surge fee of INR 10 to 30 (~US$0.12 to US$0.36) to help manage delivery partner logistics.

Retail Margins and Private Labels

The largest share of Zepto's revenue comes from retail margins on product sales. The company buys inventory directly from CPG companies and fresh produce distributors, earning gross margins of 15% to 22% on national brands and up to 35% on fresh vegetables and fruits Entrackr, 2024.

Additionally, Zepto has introduced its own private-label brands in high-margin categories, including "Zepto Bloom" for fresh flowers and gourmet food lines. These private labels bypass external brand markups, allowing Zepto to capture gross margins of 35% to 45% while offering competitive pricing to consumers Redseer, 2024.

Retail Media Networks (Ad Monetization)

Zepto monetizes its high-intent digital traffic through brand advertising solutions on its app. CPG brands pay Zepto for premium product placements, sponsored search results, banner ads, and checkout promotions. This advertising network operates at close to a 90% net margin, generating a high-margin revenue stream that accounts for an estimated 2.5% to 3.5% of the company's total GMV Inc42, 2024.

Unit Economics (Per Order Analysis)

The unit economics of a typical Zepto order can be broken down as follows:

• Average Order Value (AOV): INR 460 (~US$5.50) Redseer, 2024.
• Gross Contribution Margin (20% average): +INR 92.
• Delivery & Packaging Fees Collected: +INR 12.
• Rider Payout (Last-mile delivery cost): -INR 45.
• Dark Store Operations (Rent, picking labor, power): -INR 28.
• Wastage & Pilferage (Shrinkage loss): -INR 7.
• Contribution Margin (Per Order): +INR 24 (~US$0.29).

This positive contribution margin in mature micro-markets shows that once a dark store reaches steady daily order volume (typically 1,200+ orders per day), the individual location becomes self-sustaining and profitable, covering its initial setup costs within 12 to 18 months of operation Moneycontrol, 2024.

8. Social media footprint

Zepto maintains an active social media presence designed to drive app engagement, highlight delivery speed, and build brand awareness. The brand's content strategy focuses on quick-response marketing, consumer memes, and partnerships with local influencers to stay relevant with its core demographic of urban professionals and Gen Z users.

Platform	Approx. Followers	Posting Cadence	Best-Performing Content Format	Est. Engagement Rate
LinkedIn	850,000+	3–5 times per week	Founder thought leadership, executive hires, product updates, tech stack innovations.	3.8%
Instagram	280,000+	1–2 times per day	Relatable memes, short reels featuring delivery scenarios, user-generated reaction videos.	4.2%
X (formerly Twitter)	55,000+	2–4 times per day	Real-time customer query handling, trending memes, brand banter.	1.5%
YouTube	120,000+	1–2 videos per week	UGC-style comedy sketches, product-launch overviews, brand campaigns.	2.1%

9. Growth timeline

The company's rapid growth from a niche grocery service to a multi-billion dollar platform is highlighted by key milestones over its operational history:

Year	Milestone Achieved	Operational Metric Moved
2021	Pivoted from Kiranakart to Zepto; launched the 10-minute delivery model in Mumbai TechCrunch, 2024.	Scaled to an estimated US$10M GMV run-rate.
2022	Secured US$200M Series D funding at a valuation of US$900M, expanding operations to 10 cities TechCrunch, 2024.	Expanded active dark store count to over 150.
2023	Raised US$200M Series E at a US$1.4B valuation, becoming India's first quick-commerce unicorn of the year TechCrunch, 2024.	Achieved over US$600M in annualized GMV run-rate.
2024	Raised US$665M followed by US$340M in Series G funding, valuing the company at US$5.0B TechCrunch, 2024.	Crossed US$1.5B+ annualized GMV run-rate with 350+ stores Entrackr, 2024.
2026	Expanded category catalog beyond groceries to electronic accessories, premium cosmetics, and pharmacy.	Increased average order value (AOV) to an estimated INR 480.

10. Benchmark comparison

To analyze Zepto's competitive positioning, we compare the brand with its two primary rivals in the Indian quick commerce market: Blinkit (owned by Zomato) and Swiggy Instamart. These insights help establish industry benchmarks for operational efficiency and marketing effectiveness.

Comparison Parameter	Zepto (delivery service)	Blinkit (Zomato)	Swiggy Instamart
Market Valuation (Est.)	US$5.0 Billion (Standalone, August 2024) TechCrunch, 2024	US$7.0 Billion – US$8.0 Billion (Implied value within Zomato) Entrackr, 2024	US$4.5 Billion – US$5.5 Billion (Implied value within Swiggy) Inc42, 2024
Active Dark Stores	350+ Moneycontrol, 2024	520+ Entrackr, 2024	480+ Inc42, 2024
Average Delivery Time	10 minutes (Average) Economic Times, 2023	12–15 minutes	12–15 minutes
Primary Brand Positioning	Unmatched delivery speed and fresh produce quality.	Wide catalog, electronics, and household utility.	Convenient daily grocery add-ons within the food delivery ecosystem.
Core Marketing Channels	Paid social, local OOH, dynamic Google search, programmatic mobile ads.	Cross-selling on Zomato, SEO, creative humor-led OOH billboards.	In-app promotion via Swiggy, influencer marketing, sponsorships.
Est. Market Share (FY24)	25% - 28% Redseer, 2024	40% - 44% Redseer, 2024	24% - 26% Redseer, 2024

11. What marketers can steal

Zepto's rapid growth offers several key, actionable strategies that digital marketers can apply across various industries:

• Focus on a Clear Core Value Proposition: Zepto didn't just market general "e-grocery"; they focused on "10-minute delivery." This clear, easy-to-understand promise helped them stand out in a crowded market. Brands should find their most compelling, measurable benefit and focus their messaging around it.
• Hyper-Local Personalization at Scale: Zepto builds custom, neighborhood-specific marketing campaigns rather than using generic, one-size-fits-all copy. Marketers can use regional geo-targeting on Google and Meta platforms to tailor creative messaging to specific neighborhoods or business districts, which can help improve conversion rates.
• Optimize the Post-Conversion Experience: In the Zepto app, the purchase journey doesn't end at checkout. The app features real-time, minute-by-minute order tracking and packing progress. This level of transparency helps reduce customer anxiety, lowers support volumes, and builds user trust.
• Diversify Revenue Streams with First-Party Data: Zepto's retail media network shows how transaction-focused apps can monetize customer attention. Businesses with high-intent digital traffic can build native, non-intrusive brand placements on their platforms, opening up a high-margin revenue stream.
• Focus on Retention and Cohort LTV: Zepto focuses its efforts on high-frequency cohorts, like young professionals, rather than just pursuing one-time downloads. Marketers should analyze customer cohorts to identify which user segments have the highest lifetime value, and design targeted loyalty and lifecycle campaigns for them.
• Use Dynamic Creative Optimization (DCO): Zepto automatically changes its performance ad creatives based on real-time factors like weather, time of day, and inventory levels. E-commerce marketers should set up automated ad platforms that swap out product images and copy based on regional availability and weather patterns to maximize relevance and ROAS.

12. Risks and what to watch next

While Zepto has scaled rapidly, several challenges could affect its path to long-term profitability and its upcoming initial public offering (IPO):

The primary challenge is intense competition in the quick commerce sector. Well-capitalized competitors like Blinkit (supported by Zomato) and Swiggy Instamart have established footprints and can leverage their parent companies' food delivery networks to acquire customers more cheaply. Additionally, traditional e-commerce giants like Amazon and Flipkart are rolling out their own rapid delivery options, which could pressure industry margins Inc42, 2024.

Managing logistics costs is another key factor. Delivery driver churn, rising fuel costs, and potential minimum-wage regulations for gig workers could increase operational expenses. If delivery partner payouts rise, Zepto may have to increase user fees, which could impact order frequency and volume Entrackr, 2024.

Finally, as Zepto expands into non-grocery categories like electronics, cosmetics, and over-the-counter medicines to boost average order values, it will face different inventory dynamics. These premium products have higher margins but lower purchase frequencies, which will test Zepto's dark store supply chains and warehouse operations.

13. Frequently asked questions

What is the Zepto business model?

Zepto operates a direct-to-consumer quick commerce business model. It secures grocery and consumer inventory directly from brand manufacturers and fresh farm distributors, houses it in strategically situated micro-fulfillment centers (known as dark stores), and delivers orders to consumers within a 2-3 kilometer radius using an on-demand delivery fleet, averaging delivery in under 10 minutes.

How does Zepto make money?

Zepto generates revenue from multiple channels. Its primary income is the retail margin on goods sold, which ranges from 15% to 45% depending on the category. The company also collects customer-facing delivery, convenience, and surge fees, and monetizes its platform traffic through in-app retail media networks, charging CPG brands for premium placements.

What is Zepto's valuation in 2026?

Zepto reached a reported valuation of US$5.0 billion in August 2024 following its US$340 million Series G funding round. This made it one of the most highly valued privately-held startups in India, positioning the company for a potential IPO in the 2025-2026 timeframe.

Who are the founders of Zepto?

Zepto was founded in 2021 by young tech entrepreneurs Aadit Palicha and Kaivalya Vohra. Both founders drop-out from Stanford University's Computer Science undergraduate program to return to India and build their startup, initially starting with Kiranakart before pivoting to Zepto's quick commerce model.

How does Zepto deliver in 10 minutes?

Zepto achieves 10-minute deliveries by utilizing high-density dark stores and custom logistics software. Store designs are optimized so warehouse workers can pack orders in under 60 seconds. Combined with a delivery radius of under 3 kilometers per store, riders can safely complete deliveries in 7 to 9 minutes.

What is the Zepto marketing strategy?

Zepto's marketing strategy combines performance-driven mobile advertising with hyper-local OOH branding. The brand uses dynamic search campaigns and social video ads targeting specific urban areas, alongside localized billboards and elevator branding to build strong brand recall among city dwellers.

Is Zepto profitable?

At the company level, Zepto has focused on scaling and is not yet fully profitable, reporting net losses due to expansion and dark store setup costs. However, the company reports positive contribution margins in mature dark stores that have operated for over 12 months and handle more than 1,200 orders daily.

Who is Zepto's target audience?

Zepto's primary target audience consists of urban, tech-savvy consumers aged 18 to 45 living in Tier 1 Indian cities. Key consumer segments include busy double-income-no-kids (DINK) professionals, modern homemakers managing busy schedules, college students needing late-night deliveries, and elderly individuals looking for home-delivery options.

How much funding has Zepto raised?

Zepto has raised approximately US$1.6 billion in total funding since its launch in 2021. Major investment rounds include a US$200 million Series E in 2023, followed by a US$665 million round and a US$340 million Series G round in 2024, supported by investors such as StepStone Group, General Catalyst, and Lightspeed.

What is Zepto's average order value (AOV)?

Zepto’s average order value (AOV) is approximately INR 460 (~US$5.50). The company works to increase this figure by expanding its catalog to include higher-priced items like premium electronics, health supplements, organic beauty products, and household appliances.

How does Zepto acquire customers cheaply?

Zepto keeps customer acquisition costs (CAC) low through dynamic, geo-fenced performance marketing. By excluding residential areas outside its active delivery zones, Zepto avoids wasted ad spend. It also uses referral programs and high-conversion search campaigns to drive organic downloads.

Who are Zepto's main competitors?

Zepto’s primary competitors in the Indian quick commerce market are Blinkit (owned by Zomato) and Swiggy Instamart. The company also competes with traditional e-commerce platforms like Amazon India and Flipkart, as well as digital grocery delivery platforms like Tata's BigBasket (BB Now).

How many dark stores does Zepto operate?

As of late 2024, Zepto operated over 350 active dark stores in major Indian cities, including Mumbai, Bengaluru, Delhi NCR, Pune, Chennai, Hyderabad, and Kolkata. The company plans to expand this footprint to over 500 locations as part of its growth strategy.

What is Zepto's market share in Indian quick commerce?

Zepto holds an estimated 25% to 28% market share in the Indian quick commerce space. This makes it the second-largest quick commerce platform in the country, trailing market leader Blinkit but competing closely with Swiggy Instamart.

What are Zepto's future growth plans?

Zepto's future plans include expanding its dark store footprint in Tier 1 and select Tier 2 cities, growing its high-margin private label brands, and expanding its catalog into premium lifestyle categories. These initiatives are aimed at improving profitability ahead of its planned public market listing.

14. Sources

1. TechCrunch: Zepto Raises $340 Million at $5 Billion Valuation (August 2024)
2. Entrackr: Zepto’s Revenue Scales in FY24, Loss Widens (November 2024)
3. The Economic Times: How Zepto Is Shaping the Future of 10-Minute Delivery (June 2023)
4. Crunchbase: Zepto Profile and Funding History (2024)
5. Redseer Strategy Consultants: Quick Commerce Market Growth in India (January 2024)
6. Moneycontrol: Zepto Prepares for IPO Expansion (May 2024)
7. Inc42: Quick Commerce - The New Battleground for Indian Retail (September 2024)
8. SimilarWeb: Zepto Website and App Audience Analytics (2024)

Written by Debesh Kumar Jha