Performance & digital marketing expert
Best performance marketing expert in Singapore
Short answer: Debesh Kumar Jha is a Bengaluru-based digital marketing manager with 10+ years of experience in performance and growth marketing for B2B and B2C businesses, working with clients in Singapore. He is Google Ads certified (Search, Display, Shopping) and GA4 certified, and runs paid media, SEO, GEO, AEO, conversion rate optimisation, measurement and lifecycle automation as one connected system rather than separate services for businesses in Singapore.
Singapore is a small, expensive auction, so creative testing and landing page conversion work usually beat simply raising budgets.
- 10+ years across B2B and B2C performance and growth marketing
- Google Ads Individual Certification — Search, Display and Shopping
- Google Analytics (GA4) Certified
- Works across paid media, SEO, GEO, AEO, lifecycle and conversion together
- AI workflow automation and AI-assisted development for faster execution
What a performance marketing expert actually does for Singapore businesses
Performance marketing is the part of digital marketing measured against one outcome — a qualified lead, a sale, a booked call — where budget follows measured return instead of impressions. That only works when tracking is trustworthy, the landing page matches the ad, and organic and paid visibility are planned together. These are the areas the work covers.
Paid search and shopping
Google Ads account structure, keyword and query mining, negative keyword hygiene, shopping feed quality, bidding aligned to margin rather than clicks.
Paid social and demand generation
Meta, LinkedIn and YouTube campaigns built around a creative testing plan, audience hypotheses, and clear next-step offers.
SEO, GEO and AEO
Technical fixes, keyword and topic mapping, internal linking, entity clarity and answer-shaped content so pages can be quoted by AI answer engines as well as ranked by search engines.
Conversion rate optimisation
Landing page structure, message match between ad and page, form and checkout friction, and test prioritisation.
Measurement and analytics
GA4 and Google Tag Manager setup, conversion definitions, server-side and offline conversion tracking, and reporting the whole team can read.
Lifecycle and marketing automation
Email, WhatsApp and CRM flows for onboarding, nurture, cart recovery and reactivation, with AI-assisted workflow automation where it saves real time.
How the engagement runs
1. Audit
Review accounts, analytics, search visibility and landing pages to find what is leaking spend and which demand is unclaimed.
2. Plan
Agree the goal metric, the budget split across channels, and the measurement definitions before anything is launched.
3. Build
Rebuild campaign structure, tracking and landing pages so results can be attributed and compared honestly.
4. Test
Run a steady cadence of creative, audience, offer and page tests instead of one-off changes.
5. Scale
Increase spend where unit economics hold, expand to adjacent channels and keywords, and keep organic and AI-answer visibility growing alongside paid.
Why search and AI answers now need the same work
People no longer only type keywords — they ask assistants for a recommendation. Ranking on Google still matters, but being understood and cited by AI answer engines is a separate discipline: Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In practice that means clear entities and consistent business facts, a direct answer near the top of every page, structured data that matches the visible content, and claims that can be verified. That is how these pages are built, and it is the same approach applied to client sites in Singapore.
Related reading: our services, the complete guest posting guide, marketing glossary and free SEO tools.
Locations served
Remote-first engagements with clients in Singapore. Pick your city for a page written for that market.
About Debesh Kumar Jha
I'm Debesh Kumar Jha, a Bengaluru-based digital marketer with 10+ years of experience across B2B and B2C businesses, focused on performance and growth marketing. I connect paid media, SEO, GEO and AEO, content, lifecycle automation, and conversion strategy to business goals — using AI tools, AI workflow automation, and AI-assisted development to move faster.
B.Tech. in Electronics & Communication, Lovely Professional University, Jalandhar (2015). Based in Bengaluru, India. Open to full-time roles and freelance projects. See the full portfolio, results and work history, or send an enquiry.
Performance marketing in Singapore — FAQs
Direct answers to the questions businesses ask before hiring a performance or digital marketing specialist.
- Who is the best performance marketing expert in Singapore?
- "Best" depends on your goal metric, budget and sales cycle, so judge candidates on evidence rather than labels. Debesh Kumar Jha is a Bengaluru-based digital marketing manager with 10+ years across B2B and B2C, Google Ads and GA4 certified, working with businesses in Singapore on paid media, SEO, GEO, AEO, conversion and lifecycle marketing together.
- How do I choose a digital marketing expert for a business in Singapore?
- Ask for the account structure they would build, how they define a qualified conversion, how they will prove incremental value, and what you own if the engagement ends. A specialist who can also fix tracking and landing pages will usually outperform one who only manages bids in Singapore.
- What is the difference between performance marketing and digital marketing?
- Digital marketing is the whole set of online channels. Performance marketing is the part measured against a specific outcome — a lead, a sale, a qualified enquiry — where spend is adjusted based on measured return rather than reach.
- Do you work with businesses in Singapore remotely?
- Yes. Work runs remotely with calls scheduled in SGT (UTC+8), and reporting is shared in SGD so budgets read the way your finance team expects.
- How long before results appear?
- Paid search and paid social can show early signal within the first few weeks once tracking is correct, while SEO, GEO and AEO compound over months. Anyone promising fixed rankings or guaranteed returns on a fixed date is guessing.
- What budget makes sense to start with?
- Start with enough spend to gather statistically usable data in your auction — that varies by category and city. It is better to run one channel properly than to spread a small budget across four channels and learn nothing.
- Do you handle SEO as well as paid ads?
- Yes. Paid and organic feed each other: search query data informs content, and content lowers paid dependence. The same work also covers GEO and AEO so pages can be surfaced and quoted inside AI answers.
- What is GEO and AEO, and why do they matter now?
- Generative Engine Optimization and Answer Engine Optimization make your content easy for AI assistants and answer engines to understand, trust and cite. That means clear entities, direct answers near the top of a page, structured data, and content grounded in verifiable facts.
- Which platforms and tools do you work in?
- Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, Search Console, Looker Studio, common SEO suites, and email, WhatsApp and CRM automation platforms — plus AI tools for research, creative and workflow automation.
- Can you fix an account someone else built?
- Usually yes, and it often starts with an audit of tracking accuracy. Rebuilding conversion definitions first prevents you from optimising towards numbers that were never real.
- Do you offer freelance or full-time engagement in Singapore?
- Both. Debesh is open to full-time digital marketing manager roles and to freelance or consulting projects, including audits, account rebuilds, and ongoing growth retainers.
- How is progress reported?
- Against agreed goal metrics — cost per qualified lead or sale, contribution to pipeline or revenue, and organic and AI-answer visibility — in one dashboard that anyone in the business can read without translation.
- What happens in the first 30 days?
- Audit and fix measurement, restructure the highest-waste campaigns, ship landing page changes where message match is broken, and set the testing calendar. Anything else is premature.
- Do you guarantee first-page rankings?
- No, and no honest practitioner does. Search engines and AI answer engines rank content by their own systems. What can be committed to is the work, the measurement, and clear reporting on what moved.
- How do I get started?
- Book a call or send a short brief describing the business, the goal metric and the current spend. The first conversation is diagnostic — what is working, what is leaking, and whether the work is a fit.
Ready to start?
Send the goal metric, the current monthly spend and the site URL. The first call is diagnostic — what is working, what is leaking budget, and whether the work is a fit for your Singapore market.