Reviewed & Editorially Published
Sign in
Technical SEO

Duplicate content

What is duplicate content?

Duplicate content is substantially identical text available at more than one URL, either on the same site or across sites. It splits ranking signals rather than incurring a direct penalty.

Why it matters

Syndicating a guest post on your own blog word-for-word is a frequent cause. Rewrite it or canonicalise to the original.

Resolve internal duplication with canonicals, redirects, or parameter handling.

Related terms

  • Canonical tag

    A canonical tag tells search engines which URL is the preferred version of a page when several URLs show similar content

  • Content syndication

    Syndication is republishing an existing article on another platform, with permission, to reach a new audience.

  • Indexing

    Indexing is the step where a search engine stores and organises a crawled page so it can be returned in results. A page

Cite this definition

Guest Post Website. “Duplicate content.” Guest Posting & SEO Glossary. https://guestpostwebsite.com/glossary/duplicate-content